Noisey Beach Installation

For this activation we worked with the ‘voice’ of youth culture, Noisey the music channel of the VICE family.

Noisey wanted a fun and relaxed way of interacting with Festival goers without a ‘full on’ brand moment. We devised something very different to the typical festival moment. We built a complete beach – in the middle of East London! The 60mtr x 60mtr  beach experience took over 20tonnes of sand to create but ensured that we generated the right experience.

For those who wanted to relax with friends and drink in the festival atmosphere on this perfect sunny day, the Noisey Beach; complete with deck chairs, palm trees, and VICE magazines provided the perfect space to chill out while still being able to watch all aspects of the event in full swing.