Verizon 5G Launch

As part of the Verizon 5G launch, we were approached to help animate the venue's exterior, including the entrance, with a wayfinding mural along Leake Street’s famous graffiti tunnel. The location, internationally renowned for world class urban art impromptu commissions, ensured that our piece had to be striking, rugged and authentic in equal measures. This activation had to include the brand USP whilst being subtle and bold. The moment was created by the commissioning of a large 16mtrs x 3mtrs graffiti mural. The mural incorporated the characters '5G' using a colour palette of red, white and black. To concentrate our minds, we all had a small window of 5 hours to create this moment - which we nailed in 4 hours!