Fossil One-Minute masterpiece

in association with adidas Originals & JD Sports

Onit Events created a competition for Fossil watches in partnership with adidas & JD Sports, by crafting an experience which enabled festival goers to try their hand at graffiti. After a brief practice session people were then given a minute to create their ‘Masterpiece’, using two collaborative Fossil & adidas original watches. Details were taken and all entrants were judges by VNA magazine, who picked 10 finalists. The 10 finalists received an adidas watch.

The following week those finalists were put into a gallery on the JD Sports facebook page. The fans of this page were then asked to vote for their favourite by liking the photo. The entrant with the most votes received a limited-edition box set of adidas watches. This project provided the perfect platform to launch these new products with cool and subtle brand tie in.