REWIND (RWD) Magazine

adidas originals sunglasses competition

As part of this activation, we negotiated for RWD, the leading UK youth brand magazine, to host a unique eyewear competition in conjunction with adidas originals eyewear. This engagement moment was placed online across RWD and StreetFest platforms. The prize package comprised of 10 pairs of ‘Conductor Hi’ sunglasses plus 5 pairs of StreetFest festival tickets. The Conductor Hi formed part of the Originals Eyewear collection and appealed to the RWD readership of ‘Tastemakers’.