Palladium Shoe Exploration

Working with Palladium Boots, we were commissioned to develop an activation that was both creative and interactive. The brand touchpoint would be within the Live Art Festival, StreetFest. Onit Events devised an activation, titled ‘Exploration of The Mind’, that ensured visitors were fully involved in the brand adaptability.  Ten prominent creatives were invited down to StreetFest, to complete a blank footwear design showcase. The creative’s designed their own unique colourways in front of a live audience. Completed designs were uploaded onto Palladium’s Facebook/website. The winning designs were voted on by Palladium’s online community via ‘likes’ within a Facebook gallery.