RWD StreetStyle Van

in association with adidas

In collaboration with RWD Magazine a unique ‘Streetstyle’ activation was initiated at the pioneering StreetFest Live art festival. The activation comprised of an adidas branded van complete with one blank side. This blank side was used as a canvas for the live art installation on the day. Philth, the renowned Bristol based artist painted a brand specific mural on the side of the van. On It Events produced and project managed the entire activation through its extension creative pipeline.

In conjunction with the van painting was the principal activation – that of a media van. Interviews and impromptu photo shoots took place throughout the day against a backdrop of live art complete with installed PA system. This activation was strategically positioned at the entrance to StreetFest to ensure maximum visibility.