Silhouette Eyewear mural

Working with adidas and Silhouette on its eyewear partnership, we devised an urban street art moment. A strategically positioned canvas was set up within the venue in a prominent space subject to high footfall. SMUG the renowned street artist was commissioned to create a 12ftx8ft mural in real time. SMUG was briefed on this piece of work that aimed to capture attention and inspire thoughts. This artistic moment did not disappoint with his photo realism style ensuring the mural was the ‘stand out’ art piece of the day.