Silhouette x Adidas originals

Retail activation

For this project Silhouette worked with Onit Events to create a festival retail offering. The experience centred around a traditional street stall.

This Brand Touchpoint was an instant and highly interactive way of communicating with the festival demographic. The retail platform sat well within the creative showcase and projected a strong display dimension.

The display pieces ensured an exhibition ‘context’ was applied to the retail moment.