Wray Nephew Bar Takeover

For this project, we partnered with Wray Nephew Overproof White Rum to implement a cocktail bar take-over at Rivington Street Festival. Onit Events devised a qualitative approach to the client’s involvement, with a programme focused on introducing and educating consumers to the brand and how it should be drunk, using brand ambassadors and outgoing and knowledgeable bar staff. 

Onit Events arranged the bar placement, bar staffing, provided the brand ambassadors, and obtained all the necessary licensing for this activation. 

The bar, situated at one of the busiest sections of the site (Junction of Rivington Street & Rivington Place) operated as a cocktail bar, dispensing and introducing a range of carefully selected drinks (Rum‘n’Ting, Reggae Rum Punch & Rivington Blue) to consumers. Staff training pre-event from brand ambassadors ensured that the perfect pour was always adhered to.